The home of the wooden clogs, the tulips and the windmills is crazy about the Galaxy S24 family so much that there’s a 50% increase in pre-orders compared to the S23 this time last year.
Samsung Netherlands Marketing Manager Gerben van Walt Meijer is cited on the topic, attributing the pre-order success to AI features: “Galaxy AI transforms our connection to the world […]. Our users’ enthusiasm for these new capabilities is reflected in the early sales figures, which are breaking all previous records”.
Samsung introduced Galaxy AI alongside the official reveal of its Galaxy S24 series of phones at the beginning of 2024. The term ‘Galaxy AI’ is used to describe a pack of AI-enabled features – both seen before and some brand new – that are to be found on Samsung’s latest and greatest.
That’s why Samsung’s new flagships are selling extremely well at the moment. In South Korea, a reported 1.21 million Galaxy S24 series units were pre-ordered between January 19 and 25, marking a solid improvement over the 1.09 million units pulled by last year’s S23, S23 Plus, and S23 Ultra during a similar one-week pre-order window in the same country.
In India, the Galaxy S24 hit 250,000 pre-orders in three days, which may not sound as impressive as the aforementioned one-week Korean tally, but it’s reportedly higher than what the Galaxy S23 series achieved last year in three whole weeks.